Our Difference

Michael Huyghue & Associates is a highly specialized sports & entertainment marketing agency located in Jacksonville, FL. We help identify strategic partnerships, sponsorships, and endorsement opportunities for athletes, personalities and sports organizations across the entire industry. With over 35 years of experience, our team is uniquely equipped to service clients needs, no matter what.

A lawyer by training, Michael Huyghue has worked in a variety of roles in the professional sports industry. He is among the most experienced contract negotiators in professional sports and has an extensive background in sports marketing. 

We have represented clients along a broad spectrum in the sports world, including athletes, broadcasters, coaches and beyond..




841 Prudential Dr. Suite 1200 Jacksonville, FL 32207


(904) 285-2400


Areas of Practice


contract negotiation

event management

BUSINESS consulting

brand development

social media strategy


Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair.
— Nelson Mandela





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