Areas of Practice

athlete representation

With experience in all major team and individual sports, we help manage your off-field affairs so you can keep your focus on winning. We handle everything from corporate partnerships, endorsement opportunities and promotional materials to round-the-clock travel and logistical support.

event management

You need a strategy that maximizes attendance, experience, and revenues for your event. We provide companies and individuals with ideas on how to generate exposure in your market and maximize revenue on your event.

contract negotiation

Michael Huyghue is one of the most experienced contract negotiators in professional sports. He has negotiated NFL contracts as an agent and as a general manager. Now, we negotiate contracts for athletes, coaches, broadcasters, instructors, brands, personalities and more. We're committed to developing relationships that last. 

business consulting

MH&A has the experience and the resources to help build your business. Our dedicated team can help distinguish your business from competitors, establish revenue-generating partnerships and help reduce costs by managing productivity and performance.

brand development

We assist companies interested in marketing their products to an athlete, professional franchise or other sports entity. We develop a strategic marketing plan to maximize the potential of your product. MH&A will also help negotiate and establish profitable opportunities that will help grow your business.

social media strategy

Athletes and personalities that put an emphasis on the development of their social brand often see an increase in business opportunities. Our staff performs a comprehensive social media review and provides a strategy on how to use social platforms most effectively.


Michael Huyghue & Associates helped create and initiate the Pro Junior Championship, a charity golf event hosted by PGA TOUR player Len Mattiace. The proceeds from the Pro Junior Championship benefit The First Tee of North Florida. Over $25,000 has been donated in two years.